Google.com, a search engine which acknowledges its birthday to be September 27th 1998, is the most visited website in the world.
Several other Google services also figure in the top 100 most visited websites, including YouTube and Blogger. Google is the most valuable brand in the world, but has received significant criticism involving issues such as privacy concerns, tax avoidance, antitrust, censorship, and search neutrality. Google's mission statement, from the outset, was "to organize the world's information and make it universally accessible and useful", and its unofficial slogan was "Don't be evil". In October 2015, the motto was replaced in the Alphabet corporate code of conduct by the phrase "Do the right thing".
Google, the company, began in January 1996 as a research project by Larry Page and Sergey Brin when they were both PhD students at Stanford University in Stanford, California.
While conventional search engines ranked results by counting how many times the search terms appeared on the page, the two theorized about a better system that analysed the relationships among websites. They called this new technology PageRank; it determined a website's relevance by the number of pages, and the importance of those pages that linked back to the original site.
In September 2015, Google engineering manager Rachel Potvin revealed details about Google's software code at an engineering conference. She revealed that the entire Google code-base, which spans every single service it develops, consists of over 2 billion lines of code. All that code is stored on a code repository available to all 25,000 Google engineers, and the code is regularly copied and updated on 10 Google data centres.
Google's market dominance has led to prominent media coverage, including criticism of the company over issues such as aggressive tax avoidance, search neutrality, copyright, censorship of search results and content, and privacy. Other criticisms include alleged misuse and manipulation of search results, its use of others' intellectual property, concerns that its compilation of data may violate people's privacy, and the energy consumption of its servers, as well as concerns over traditional business issues such as monopoly, restraint of trade, anti-competitive practices, and patent infringement.
Eric Schmidt, Former CEO, Google
This article is from our news archive. As a result pictures or videos originally associated with it may have been removed and some of the content may no longer be accurate or relevant.