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Selling Audlem's merits

2nd June 2010 @ 7:07am – by Audlem Webteam
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Interesting news from a Waterwayroutes blog about how the attractions of Audlem and the new marina were being sold at a Boat Show over the Bank Holiday weekend:

The stand next to ours at the Crick Boat Show was for OverWater Marina at Audlem on the Shropshire Union Canal.

It was staffed throughout by Alex and Anthony who spent three days talking to potential moorers about the new marina and handing out leaflets.

Their aim, successfully achieved I'm sure, was to raise awareness of the marina in a way which will lead to bookings over the coming months.

I admired their confidence to keep talking all day and trust the bookings followed later. It's not like our stand where we get positive feedback with direct sales at the time.

They also carried leaflets for Audlem Mill who were so busy with the Audlem Music and Arts Festival they were unable to attend.


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