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Tourism booming

29th March 2014 @ 6:06am – by Cheshire East Council
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New figures show tourism is booming in 'beautiful Cheshire East' – despite the tough economic climate.

The annual STEAM (Scarborough Tourism Economic Activity Monitor) analysis of the Borough's visitor economy shows that in 2013 the tourism industry grew by seven per cent and is now worth a massive £737m.

Headline figures for Cheshire East just released show the value of the visitor economy has soared by 35 per cent since 2009 and the number of tourists has risen by 18 per cent.
A total of 13.9 million people visited the Borough last year – an increase of 5.3 per cent on 2012.

The number of people employed in the tourism sector also rose by 6.2 per cent last year to a total of 10,461 (full-time equivalent) jobs – a rise of 21.5 per cent since 2009.

A further boost was given by figures showing the number of visitors staying in the area increased by 4.3 per cent in 2013, while the number of day visitors rose by 5.4 per cent.

As well as tourist venues,other sites are attracting new high-tech businesses and generating new jobs, while Bentley is investing £800m in its car manufacturing plant in Crewe that will create 1,000 new jobs.

Councillor Michael Jones said: "Cheshire East is an attractive place to do business and these developments will undoubtedly help to boost the business tourism sector.

"Cheshire East is open for business – but it's also open to offer people of all ages a fantastic break from the stresses of work and the hurly-burly of modern living. Cheshire East is simply a great place to be – and to be yourself."


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