







Millions of shoppers are receiving a safety message from their favourite brands of white goods, reminding them to register any bargains they snapped up in the sales and then to take an extra moment to check around their kitchens and register their trusty, older machines.
As part of the Fire Kills campaign, Cheshire Fire and Rescue Service is urging people to take this sensible safety measure to reduce the risk of home fires.
According to the most recent research thousands of consumers are still missing out on product safety warnings as they fail to register their fridges, freezers and washing machines. There are over 100 million large appliances in use in our homes and we keep them a very long time, but less than half (47%) of consumers registered the last product they bought.
Unlike cars, this leaves the vast majority untraceable if a safety action becomes necessary.
Usually a simple, free, in-home fix by a qualified technician is all that is needed to put the product back on track for a long safe life. But manufacturers need to identify and contact owners swiftly to organise a repair.
At www.registermyappliance.org.uk the Association of Manufacturers of Domestic Appliances (AMDEA) provides quick and easy access to the registration pages of 62 leading brands.
Cheshire Fire and Rescue Service Group Manager Lee Shears urges the public to register their new buys now and not to forget older appliances they may be harbouring in their kitchens: "Everyone should put registering appliances at the top of their to-do list in the interests of the safety of their homes and families.
"On this portal most manufacturers also offer registration of large white goods that are up to 12 years old and keying in details of both old and new appliances is time well spent."
The Register my appliance portal- whose growing number of supporters includes the Royal Society for the Prevention of Accidents (RoSPA), Age UK, Citizens Advice and Electrical Safety First (ESF)-also provides valuable advice on correct maintenance, safe usage and installation, product standards and testing, guarantees and warranties, consumer rights, a product recall listing and the AMDEA Code of Practice on Product Safety.
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