It was a grand day out for the 161 year family owned & run retail store, Williams of Audlem, at Britain's biggest retail trade show in Birmingham this week.
The shop picked up the top prize for Modern Retail's "Good Retail Award" in their in-store creativity category.
We are extremely proud to put Audlem, and its fantastic array of businesses, on the national map once again.
We were told that the Modern Retail judges panel were super impressed with the sustainability element of re-introducing original and second hand shop counters and fixtures -- reflecting the shop's long heritage. Also with the shop's specially commissioned, hand painted mural, celebrating last year's 160th anniversary.
The shop's original cash register has also featured on the BBC's Repair Shop programme (series 2 , episode 11).
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