Birthday quote 11th July

Giorgio Armani

Giorgio Armani is an Italian fashion designer, particularly noted for his menswear. He is known today for his clean, tailored lines. He formed his company, Armani, in 1975, and by 2001 was acclaimed as the most successful designer that Italy has produced, with an annual turnover of $1.6 billion and a personal fortune of $8.1 billion as of 2017. He is credited with pioneering red-carpet fashion.

After a stint in the armed forces, Armani found a job as a window dresser at La Rinascente, a department store in Milan in 1957. In the mid-1960s, Armani moved to the Nino Cerruti company, for which he designed menswear. His skills were in demand, and for the next decade, while continuing to work for Cerutti, Armani also freelanced. In the late 1960s, Armani met Sergio Galeotti, an architectural draftsman, which marked the beginning of a personal and professional relationship that lasted for many years. In 1973, Galeotti persuaded him to open a design office in Milan. On July 24, 1975 he founded Giorgio Armani S.p.A. in Milan. In October of that same year, he presented his first collection of men's ready-to-wear for Spring and Summer 1976 under his own name. He also produced a women's line for the same season.

Armani made use of new and unconventional advertising methods. These included television spots and enormous street ads, together with a house magazine that was sent out by mail to consumers. Armani also felt that a relationship with the cinema was essential, both for promotional reasons and for the stimulus to creativity. He designed the costumes for American Gigolo (1980), and for more than one hundred films. Armani broadcast his collection live on the Internet, the first in the world of haute couture, on 24 January 2007. The Armani Privé Spring/Summer 2007 fashion show was broadcast via MSN and Cingular cellular phones. Armani has designed many stage outfits for pop superstar Lady Gaga, including those worn on her record breaking Monster Ball Tour and Born This Way Ball Tour.

Armani was the first designer to ban models with a body mass index (BMI) under 18, after model Ana Carolina Reston starved herself to death due to anorexia nervosa. He launched the Acqua for Life humanitarian campaing in 2011.

Born on 11th July 1934 in Piacenza, Emilia-Romagna, Italy

Jeans represent democracy in fashion.

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