The dominance of Team GB cyclists at London 2012 is already having an impact.
It's likely that cycling, competitively and for leisure, is likely to enjoy a major boom. Audlem Cyclesport proprietor Tim Ball has already told Audlem Online of a marked rise in interest.
Few villages can boast a bicycle shop of this quality or as many two-wheeled visitors as Audlem.
Some businesses in London and elsewhere have complained about a lack of business during the Olympics. It's likely, however, following the fantastic success of the British team, that Audlem CycleSport will reap the benefit of London 2012.
You can check out their website by clicking on the link below the photo.
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